ORIGINALITY
ALWAYS
WINS
The market notices new, aligns to genuine, and evangelizes delight.
We help you operationalize your Originality to build community, attract investors, and leave a legacy.
ORIGINALITY
ALWAYS
WINS
The market notices new, aligns to genuine, and evangelizes delight. We help you operationalize your Originality to build community, attract investors, and establish a legacy.
You Are Custom Made
Brand Ideology™
Essential Skills Workshops
What we do, how we do it, and what you'll be able to accomplish with our help is quite extraordinary.
Instead of telling you about it, let's just freakin' do it, ya?
Captivate Your Community
Originality and Viral Growth
An introduction to the essential components of Brand Ideology, and how to use it to operationalize perspective, create value, identify audiences, craft messaging, ideate product, and monetize community. You will leave the workshop with a usable framework to drive organic, stable, predictable growth.
Brand Ideology practice
Brand Platform & Rubric
60 minutes
525
Create Your Key Audience Avatar
Psychology and Customer Insight
Using behavioral economics and demographic data, we build a psychographic profile of your key audience. By workshop's end, you will have documented an understanding of your audience that will ensure closer product/market fit, more aligned marketing communications, and more compelling customer experiences.
Customer Experience practice
Psychographic Customer Profile
60 minutes
525
Become an Agent of Change
Magnetic Leadership and Disruption
In this distillation of our most popular and revealing Brand Ideology Workshop exercise, we create an Executive Persona based on your deeply held values, worldview, and (unconscious) biases. By the end of the workshop, you will have created an authentic and powerful PUBLIC PERSONA to champion your message in the market.
Executive Brand Mgmt Practice
Ideal Brand Persona
60 minutes
525
Build Your Content Calendar
Constancy and Thought Leadership
After an introduction to content development and publication best practices (including how to leverage AI), we'll develop a 3-month content strategy for publication on your favorite social media platform. By workshop's end you'll have a 3-month publication calendar, development methodology, and editorial thesis.
Solopreneurship Coaching practice
Thought Leadership Action Plan
60 minutes
525
Get & Stay in the Flow
Creativity, Play, and Customer Delight
Every delightful customer experience was designed or delivered by somebody who is digging what they do. What an opportunity for you and your team! Play is an essential part of success, and in this workshop we teach you how to get and stay in FLOW using the Ideology framework, then give you the tools to do it on demand.
Creativity Conditioning practices
Ideal Sandbox
60 minutes
525
Raise Your Investability
Funding IQ and Increased Multiples
In this pitch and plan review, my partners and I analyze your materials, listen to your pitch, and provide a game plan for getting you to ready investors fast. Within 48 hours of the conclusion of the workshop, you will have a tailored plan for taking your raise to the next step and the next level, and exposure to a new network of possible investors.
Liquidity Optimization practices
Three/Three/30 Investability Plan
60 minutes
525
You Are Custom Made
Brand Ideology™
Essential Skills Workshops
What we do, how we do it, and what you'll be able to accomplish with our help is quite extraordinary.
Instead of telling you about it, let's just freakin' do it, ya?
Captivate Your Community
Originality and Viral Growth
An introduction to the essential components of Brand Ideology, and how to use it to operationalize perspective, create value, identify audiences, craft messaging, ideate product, and monetize community. You will leave the workshop with a usable framework to drive organic, stable, predictable growth.
Brand Ideology practice
Brand Platform & Rubric
60 minutes
525
Create Your Key Audience Avatar
Psychology and Customer Loyalty
Using behavioral economics and demographic data, we build a psychographic profile of your key audience. By workshop's end, you will have documented an understanding of your audience that will ensure closer product/market fit, more aligned marketing communications, and more compelling customer experiences.
Customer Experience practice
Psychographic Customer Profile
60 minutes
525
Become an Agent of Change
Magnetic Leadership and Disruption
In this distillation of our most popular and revealing Brand Ideology Workshop exercise, we create an Executive Persona based on your deeply held values, worldview, and (unconscious) biases. At the conclusion of the workshop, you will have created an authentic and powerful alter ego to champion your message in the market.
Executive Ideology practice
Ideal Brand Persona
60 minutes
525
Build Your Content Calendar
Constancy and Thought Leadership
After an introduction to content development and publication best practices (including how to leverage AI), we'll develop a 3-month content strategy for publication on your favorite social media platform. By workshop's end you'll have a 3-month publication calendar, development methodology, and editorial thesis.
Solopreneurship Coaching practice
Thought Leadership Action Plan
60 minutes
525
Get & Stay in the Flow
Creativity, Play, and Customer Delight
Every delightful customer experience was designed or delivered by somebody who is digging what they do. What an opportunity for you and your team! Play is an essential part of success, and in this workshop we teach you how to get and stay in FLOW using the Ideology framework, then give you the tools to do it on demand.
Liquidity Optimization practice
Ideal Sandbox
60 minutes
525
Raise Your Investability
Funding IQ and Increased Multiples
In this pitch and plan review, my partners and I analyze your materials, listen to your pitch, and provide a game plan for getting you to ready investors fast. Within 48 hours of the conclusion of the workshop, you will have a tailored plan for taking your raise to the next step and the next level, and exposure to a new network of possible investors.
Liquidity Optimization practice
Three/Three/30 Investability Plan
60 minutes
525
You Are Custom Made
In the Attention Economy, creating beats competing.
You Are Custom Made
In the Attention Economy, creating beats competing.
Practice Areas
Brand
Ideology
Consumers notice different, align to genuine, and evangelize delight - the key ingredient of organic growth. The only way to deliver consistent, authentic, and unique value that delights every time is to adhere to a clear and original perspective. Brands that do, experience solid, predictable growth.
Executive
Brand Management
You are the most monetizable asset in your business, and your people are the second. The more clearly you articulate who you are, how you create impact, and what you hope to achieve in each leadership interaction , the more investible, followable, and buyable you will be.
Solopreneurship Coaching
In order to compete in today's product marketplace you must create for the information marketplace, where originality fuels the customer journey. Publish relatable content that maintains a consistent and differentiable perspective to win the attention, and the follow, of your audience.
Customer
Experience
In the land of the blind, the one-eyed man may be king, but he who can see into the mind is god. Leverage behavioral economics to model audience bias and behavior, then build compelling campaigns that deliver radically effective experiences when and where it has maximum impact.
Creativity
Conditioning
You can't get where you want to go by following the crowd. Fortunately, a race to the bottom creates room at the top. Creativity is about the willingness to see things from a different perspective. Discover, define, and operationalize your perspective to drive differentiable value.
Liquidity
Optimization
Money dates sexy, but marries predictable. Whether you're looking for capital to fund your startup, a buyer to fund your exit, or partners to fund your growth, you must demonstrate the capability to monetize a vision. We've done over $3B in deals and can help you with yours.
Practice Areas
Brand
Ideology
Consumers notice different, align to genuine, and evangelize delight - the key ingredient of organic growth. The only way to deliver consistent, authentic, and unique value that delights every time is to adhere to a clear and original perspective. Brands that do, experience solid, predictable growth.
Executive
Ideology
You are the most monetizable asset in your business, and your people are the second. The more clearly you articulate who you are, how you create impact, and what you hope to achieve in each leadership interaction , the more investible, followable, and buyable you will be.
Solopreneurship Coaching
In order to compete in today's product marketplace you must create for the information marketplace, where originality fuels the customer journey. Publish relatable content that maintains a consistent and differentiable perspective to win the attention, and the follow, of your audience.
Customer
Experience
In the land of the blind, the one-eyed man may be king, but he who can see into the mind is god. Leverage behavioral economics to model audience bias and behavior, then build compelling campaigns that deliver radically effective experiences when and where it has maximum impact.
Creativity
Conditioning
You can't get where you want to go by following the crowd. Fortunately, a race to the bottom creates room at the top. Creativity is about the willingness to see things from a different perspective. Discover, define, and operationalize your perspective to drive differentiable value.
Liquidity
Optimization
Money dates sexy, but marries predictable. Whether you're looking for capital to fund your startup, a buyer to fund your exit, or partners to fund your growth, you must demonstrate the capability to monetize a vision. We've done over $3B in deals and can help you with yours.
You Are Custom Made
To sell yourself, stop talking about yourself; that's what your customers are for.
You Are Custom Made
To sell yourself, stop talking about yourself; that's what your customers are for.
We have positioned over $5B worth of products and services in fintech, SaaS, consumer tech, packaged goods, hospitality, lifestyle, sports & leisure, nonprofit, and health and wellness.
We enabled each of these brands to operationalize their unique perspective to dominate their market.
They took a chance on themselves and what they stand for, and it paid off big. Isn't it time you did the same?
Stop competing and start creating.
We have positioned over $5B worth of products and services in fintech, SaaS, consumer tech, packaged goods, hospitality, lifestyle, sports & leisure, nonprofit, and health and wellness.
We enabled each one of these brands to operationalize their unique perspective to dominate their market.
They took a chance on themselves and what they stand for, and it paid off big. Isn't it time you did the same?
Stop competing and start creating.
You Are Custom Made
There is substantial profit in your perspective.
You Are Custom Made
There is substantial profit in your perspective.
We don't do this on our own, and neither should you.
You Are Custom Made is a collaboration among veterans in advertising, digital marketing, venture capitalism, software development, and management consulting. Our Kung Fu is strong because we continually challenge each other, and the status quo.
We don't do this on our own, and neither should you.
You Are Custom Made is a collaboration among veterans in advertising, digital marketing, venture capitalism, software development, and management consulting. Our Kung Fu is strong because we continually challenge each other, and the status quo.
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